exeter
school

One of the South West’s leading independent day schools, over 700 pupils, nearly four centuries of history, and an exceptional 25-acre campus.

OVERVIEW

a school of this standing
deserved a website to match.

THE CHALLENGE

  • A content-rich site requiring clear architecture across Senior School, Pre-Prep, and Sixth Form — each with distinct audiences and conversion journeys
  • Exceptional facilities (25m pool, 3G astro, arts studios, fitness suite) needed compelling digital showcasing — a key differentiator vs regional competitors
  • SEO, PPC, and competitor benchmarking needed to be integrated from day one, not bolted on after launch
  • Staff profiles, subject pages, and co-curricular content had to be structured for CMS self-management by the marketing team

OUR APPROACH

Innermedia began with a full Digital Marketing Strategy, covering SEO (on and off-page), authority score, competitor analysis, PPC performance, and site requirements. This informed both architecture and content priorities before a line of design was produced.

The build followed Innermedia’s structured production process, with Exeter’s marketing team involved throughout content collation and CMS training ahead of go-live. Ongoing retainer support, link building, PPC management, analytics reporting, continues post-launch.

WHAT WE DELIVERED

every feature
earning its place.

  • Full bespoke WordPress design and build
  • Subject and department landing pages
  • Three-school architecture: Pre-Prep, Senior, Sixth Form
  • Vacancies / staff recruitment module
  • Staff profiles with subject and department metadata
  • Co-curricular and activities section

  • Facilities showcase with photography
  • News and events with category filtering
  • Open Day and admissions enquiry forms
  • SEO architecture across all key pages
  • GA4 and GTM setup with custom event tracking
  • PPC strategy: Google Ads and competitor benchmarking
DESIGN & UX

heritage and ambition,
expressed digitally

The design reflects Exeter School’s unique character: a centuries-old institution that is also thoroughly modern and forward-looking. Rich photography of the campus, facilities, and school life forms the backbone of the visual experience, with the 25-acre grounds and exceptional sports and arts facilities given prominent placement throughout. Navigation is designed to serve the primary admissions journey (prospective families) while also supporting current parents, pupils, and staff.

OUTCOMES

built to grow,
designed to convert.

A bespoke, content-rich website supported by an integrated digital marketing strategy, positioning Exeter School for sustained organic growth and admissions conversion across its Senior School, Pre-Prep, and Sixth Form.

THOUGHT LEADERSHIP & EVENTS

join our free events to hear
about the latest cutting-edge
advances in digital marketing.

 

JOIN THE DIGITAL
REVOLUTION

We’re excited to introduce our new suite of school centric aiSolutions, to streamline communication and boost lead generation.

Register Here

SEO EXPLAINED:
AGENCY ADVICE

Improve your search engine positions, this webinar is for you. We explore traditional SEO and GEO (aiAGent search such as CHatGPT)

Register Here

MEET US AT OUR
NEXT EVENT

Join us at one of our upcoming keynote talks or exhibiting events to meet members of our team and hear us share the latest digital strategies.

Register Here
NEXT STEPS

get ready for take-off.

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