as bold and distinctive
online as KAS is in person.
THE CHALLENGE
- KAS’s brand and philosophy are genuinely distinctive — the design needed to stand apart from the traditional school website aesthetic without becoming inaccessible
- The full 4–18 age range required designing for audiences as different as nursery parents and Sixth Form applicants within a single coherent structure
- Democratic values and pupil-led ethos needed real prominence — pupil voice, outdoor learning, and community participation couldn’t be sidebars
- Admissions architecture for 4+, 7+, 11+, and 16+ entry points needed to feel inviting rather than corporate — at odds with the school’s culture
- The outdoor and experiential learning offer — a key differentiator — needed to be embedded into the design, not treated as an add-on
OUR APPROACH
Innermedia’s design team worked closely with KAS’s marketing leads to understand the school’s identity before producing any visual concepts, reviewing photography, reading about its history and philosophy, and identifying design references that resonated.
The information architecture prioritised transparency and pupil-led content. News and community pages were given significant weight. The admissions section was designed to feel inviting rather than bureaucratic. The CMS was built to give the team maximum flexibility to reflect a school culture built on independent thinking.
