rugby
school

one of the UK’s oldest schools,
ready for a new chapter.

THE CHALLENGE

Rugby School, one of the UK’s oldest and most respected co-ed boarding schools, came to us under a new Head with ambitions to significantly raise their profile and presence. Their brief was clear and direct: as a truly iconic school, they needed to look and feel like one, with a coherent, authoritative identity across all their communications.

OUR APPROACH

Working alongside Fletcher and Partners, we developed a new range of messaging that became the backbone of the school’s entire marketing ethos. We applied this across a comprehensive suite of publications, both in print and digital, giving the school a unified, premium look and feel. This included the Rugby ‘Pack’ prospectus, a school magazine, internal publications, and a special anniversary book. The work also extended into advertising, exhibition design and web design. Since the campaign launched, Rugby has grown into a global brand with schools across multiple countries, reflecting the strength and reach of the identity we helped to build.