one of the UK’s top boys’ schools
needed a defining voice.
THE CHALLENGE
Bedford School, one of the UK’s top boys’ schools with over 1,000 students from 27 nationalities, were looking for an agency to help them define and articulate their new ethos. They needed to clearly communicate the value of an independent, single-sex education to prospective families in a way that felt distinctive, brave, and authentically Bedford.
OUR APPROACH
Working closely alongside the strategic and research lead, we developed a complete campaign built around a powerful central idea. We created new branding and an entire family of literature including prospectuses, ethos documents and information booklets, alongside print and digital advertising, exhibition design and merchandise. The campaign gave the school a clear framework they could continue to build upon, one grounded in a strong sense of identity. The line “That They Be Good Men” became the backbone of the school’s marketing ethos and was specifically cited when Bedford was awarded Independent Boys’ School of the Year. The campaign was also shortlisted for the Independent Schools of the Year Effective Brand Communication award in 2021.
